Audience Manager
Import contacts, organize audiences, skip duplicates, and keep excluded contacts out of campaigns.
AI omnichannel automation
Keep customersengaged on everychannel
Trazel uses AI to plan, write, and send follow-ups across Email, WhatsApp, SMS, and Social, so your brand stays in front of customers while you focus on running the business.
Built for teams that send smarter campaigns, faster.
EmailWhatsAppSMSSocial
Audience import
Preset gallery
AI wallet balance$248.70- $0.34 AI
Workflow canvas
AI
Generate a cart recovery flow with WhatsApp, Email, then SMS.
Campaign analytics
SentOpenedClicked
Product overview
One workspace to keep customers engaged everywhere
Trazel keeps customer retention moving with audience management, contact imports, campaigns, omnichannel templates, AI-generated messages, workflow automation, prepaid AI usage, delivery tracking, and customer journey orchestration in one simple workspace.
Audience managementContact importsEmail campaignsOmnichannel templatesWorkflow automationAI-generated workflowsAI-generated messagesWallet-based AI billingDelivery and engagement trackingCustomer journey automation
Template Presets
Start with ready-made templates for sales, onboarding, payments, reminders, support, restaurants, ecommerce, SaaS, and more.
Campaign Sender
Create and send email campaigns with delivery, open, click, and reply tracking.
Workflow Automation
Build multi-step journeys with triggers, delays, conditions, branches, and channel-specific actions.
OpenRouter AI
Generate workflows, rewrite messages, shorten SMS, create email subject lines, and improve customer journeys with AI.
AI Wallet Billing
Use prepaid AI credits, track final charges, and manage every AI transaction from one ledger.
Omnichannel messaging
One customer journey. Every channel.
Coordinate channel-specific messages without splitting your team across separate tools.
Campaign-ready HTML
Design beautiful code-based emails, preview them visually, and send campaigns at scale.
Subject line
Preheader
HTML email body
CTA button
Unsubscribe/footer support
Template-aware flows
Create WhatsApp-ready templates with variables, buttons, and approval-aware workflows.
Template message
Approval awareness
Buttons
Media/header support
Short and accountable
SMS/Text
Send concise text messages with opt-out support and AI-powered shortening.
Character count
Opt-out support
Short AI-generated version
Conversational follow-ups
Social Media
Turn social messages into lightweight customer conversations and follow-ups.
Instagram-style DM
Facebook-style reply
LinkedIn-style follow-up
Short conversational tone
Template preset library
Never start from a blank message again
Trazel includes a growing preset library for business communication across Email, WhatsApp, SMS, and Social.
SalesReady
Flash Sale Campaign
Launch time-boxed offers
EmailSMS
{{first_name}}, {{discount}}OnboardingRecommended
Welcome Journey
Guide new customers
EmailWhatsApp
{{first_name}}, {{plan}}PaymentsReady
Payment Reminder
Recover pending payments
SMSWhatsApp
{{amount}}, {{date}}EcommerceRecommended
Abandoned Cart Recovery
Bring shoppers back
WhatsAppEmailSMS
{{product}}, {{cart_url}}AppointmentsReady
Appointment Reminder
Reduce no-shows
SMSWhatsApp
{{date}}, {{time}}FeedbackReady
Feedback Request
Collect customer sentiment
EmailSocial
{{order_id}}, {{rating_url}}Order UpdatesReady
Order Confirmation
Confirm purchases clearly
EmailWhatsApp
{{order_id}}, {{amount}}Order UpdatesReady
Delivery Update
Keep customers informed
SMSWhatsApp
{{tracking_url}}, {{eta}}PaymentsReady
Invoice Notice
Send billing notices
EmailSMS
{{invoice_id}}, {{amount}}Re-engagementRecommended
Re-engagement Campaign
Win inactive customers
EmailSocial
{{first_name}}, {{offer}}Customer SupportReady
Support Follow-up
Close the loop after support
EmailWhatsApp
{{ticket_id}}, {{agent_name}}AnnouncementsReady
Product Launch
Announce new releases
EmailSocial
{{product}}, {{launch_url}}MarketingReady
Birthday Offer
Personalize seasonal offers
SMSEmail
{{first_name}}, {{coupon}}RemindersReady
Subscription Renewal
Prevent accidental churn
EmailSMS
{{renewal_date}}, {{plan}}RestaurantsReady
Restaurant Promo
Fill tables and drive orders
WhatsAppSMS
{{menu_item}}, {{offer}}AppointmentsReady
Salon Appointment
Confirm bookings
SMSWhatsApp
{{stylist}}, {{time}}HealthcareReady
Dentist Reminder
Remind patients politely
SMSEmail
{{patient_name}}, {{date}}SaaSRecommended
SaaS Onboarding
Activate product users
EmailSocial
{{workspace}}, {{next_step}}BankReady
Bank Notice
Send secure account alerts
SMSEmail
{{account_tail}}, {{amount}}EcommerceReady
Ecommerce Newsletter
Drive repeat purchases
EmailSocial
{{collection}}, {{cta_url}}SalesReady
Flash Sale Campaign
Launch time-boxed offers
EmailSMS
{{first_name}}, {{discount}}OnboardingRecommended
Welcome Journey
Guide new customers
EmailWhatsApp
{{first_name}}, {{plan}}PaymentsReady
Payment Reminder
Recover pending payments
SMSWhatsApp
{{amount}}, {{date}}EcommerceRecommended
Abandoned Cart Recovery
Bring shoppers back
WhatsAppEmailSMS
{{product}}, {{cart_url}}AppointmentsReady
Appointment Reminder
Reduce no-shows
SMSWhatsApp
{{date}}, {{time}}FeedbackReady
Feedback Request
Collect customer sentiment
EmailSocial
{{order_id}}, {{rating_url}}Order UpdatesReady
Order Confirmation
Confirm purchases clearly
EmailWhatsApp
{{order_id}}, {{amount}}Order UpdatesReady
Delivery Update
Keep customers informed
SMSWhatsApp
{{tracking_url}}, {{eta}}PaymentsReady
Invoice Notice
Send billing notices
EmailSMS
{{invoice_id}}, {{amount}}Re-engagementRecommended
Re-engagement Campaign
Win inactive customers
EmailSocial
{{first_name}}, {{offer}}Customer SupportReady
Support Follow-up
Close the loop after support
EmailWhatsApp
{{ticket_id}}, {{agent_name}}AnnouncementsReady
Product Launch
Announce new releases
EmailSocial
{{product}}, {{launch_url}}MarketingReady
Birthday Offer
Personalize seasonal offers
SMSEmail
{{first_name}}, {{coupon}}RemindersReady
Subscription Renewal
Prevent accidental churn
EmailSMS
{{renewal_date}}, {{plan}}RestaurantsReady
Restaurant Promo
Fill tables and drive orders
WhatsAppSMS
{{menu_item}}, {{offer}}AppointmentsReady
Salon Appointment
Confirm bookings
SMSWhatsApp
{{stylist}}, {{time}}HealthcareReady
Dentist Reminder
Remind patients politely
SMSEmail
{{patient_name}}, {{date}}SaaSRecommended
SaaS Onboarding
Activate product users
EmailSocial
{{workspace}}, {{next_step}}BankReady
Bank Notice
Send secure account alerts
SMSEmail
{{account_tail}}, {{amount}}EcommerceReady
Ecommerce Newsletter
Drive repeat purchases
EmailSocial
{{collection}}, {{cta_url}}Workflow automation
Automate the full customer journey
Build automated communication journeys using triggers, conditions, delays, and actions across every channel.
1Trigger
2Send message
3Delay
4Condition
5Branch
6Handoff
7End
Workflow examples
New Customer Welcome JourneyAbandoned Cart RecoveryPayment Reminder SequenceOrder Confirmation and Delivery UpdatesAppointment Reminder FlowFeedback Request After PurchaseLead Follow-Up SequenceRe-engagement CampaignSupport Ticket Follow-UpInvoice Overdue ReminderSubscription Renewal ReminderEvent Reminder CampaignBirthday or Anniversary OfferProduct Launch AnnouncementCustomer Winback Flow
Triggers
User signupUser loginUser buys subscriptionUser creates templateUser runs campaignUser adds audienceUser cancels subscriptionUser creates workflowUser enables AI assistantUser disables AI assistantUser opens product linkUser adds product to cartUser checks outUser creates orderUser visits siteUser interacts with systemUser inquires somethingUser leaves feedbackCart abandonedPayment pendingAppointment bookedSupport ticket createdCustomer inactive for X daysTag addedDate-based trigger
Actions
Send emailSend WhatsApp messageSend SMSSend social messageAdd tagRemove tagUpdate customer fieldNotify internal teamWait/delayStop workflowMove contact to another workflow
Conditions
If message openedIf link clickedIf customer repliedIf payment completedIf order deliveredIf customer has tagIf customer is in segmentIf channel is availableIf phone/email/social profile existsIf no response after X hours/days
AI-powered creation
Describe the journey. Let AI build the workflow.
Use OpenRouter-powered AI to generate workflows, write messages, rewrite copy, shorten SMS, translate content, and explain automation logic.
Generate full workflow from promptSuggest best channel sequenceGenerate email, WhatsApp, SMS, and social messagesRewrite messages in different tonesShorten messages for SMSMake WhatsApp messages conversationalCreate email subject lines and CTAsPersonalize content using variablesSuggest conditions and delaysExplain workflow logicDetect missing variablesImprove campaign copy
Prompt
Create an abandoned cart recovery flow using WhatsApp first, then email, then SMS if no purchase.
Generated flow
01
Trigger: Cart abandoned for 1 hour
02
Send WhatsApp reminder
03
Wait 24 hours
04
If no purchase
05
Send email with product details
06
Wait 24 hours
07
If no purchase
08
Send SMS with short discount
09
Stop if purchase completed
Available balance$248.70
Low balance alerts before critical workflow generation.
Workflow AI Generator$0.18
Template Rewrite$0.25
SMS Shortener$0.32
Email Subject Generator$0.39
Translation$0.46
Workflow Logic Explanation$0.53
AI wallet billing
Transparent prepaid AI usage
Users add credit to an AI wallet before using AI features. Every successful AI request deducts the final user charge and records it in the billing ledger.
Only the final user charge is shown in the UI. Failed AI requests are not charged.
AI wallet balanceAdd creditLow balance warningFinal AI charge displayUsage ledgerTop-up historyRefund and reversal supportPlatform-managed model pricingFailed AI requests are not chargedSecure AI provider credentials
Audience import and customer data
Bring your customers in without the cleanup work
Upload customer lists, map fields, and let Trazel prepare them for campaigns and automation.
Create audiencesUpload contactsSkip duplicatesSkip excluded contactsCount invalid contactsStore custom fieldsUse personalization variablesLarge import processingImport progress and completion signalSegmentation-ready customer data
Aminaamina@example.comValid
Luisluis@example.comDuplicate skipped
Miamia@example.comReady
Noahnoah@example.comExcluded
{{first_name}}{{email}}{{order_id}}{{amount}}{{date}}
Analytics and logs
Know what happened at every step
Track campaign performance, workflow run status, message delivery, engagement, replies, failures, conversions, and drop-off by workflow step.
92%delivery rate
41%open rate
18%click rate
7.8kmessages sent
Industries and use cases
Built for every business journey
Use Trazel for high-volume promotions, precise reminders, lead follow-ups, customer support, order updates, and long-running lifecycle journeys.
Ecommerce
Recover abandoned carts with WhatsApp, Email, and SMS.
Restaurants
Promote menus, delivery updates, and reservation reminders.
Grocery stores
Send weekly offers and order status messages.
Medical stores
Share refill reminders and pickup alerts.
Dentists
Confirm visits and request feedback after appointments.
Salons and barbers
Reduce missed bookings with friendly reminders.
Agencies
Launch repeatable campaigns for multiple clients.
Software houses
Automate onboarding, renewals, and support follow-ups.
ERP and CRM providers
Add omnichannel communication to business workflows.
SaaS companies
Guide activation and prevent churn with lifecycle journeys.
Banks
Send account notices and secure customer updates.
Local services
Turn inquiries into booked appointments.
Use cases
Welcome journeysPromotionsPayment remindersOrder updatesAppointment remindersFeedback requestsLead follow-upsSubscription renewalsWinback campaignsProduct launchesCustomer support follow-ups
Security and compliance
Built for controlled, compliant communication
Trazel keeps audience ownership, opt-out handling, protected workspace access, provider webhooks, and AI spend controls aligned with responsible communication workflows.
Secure authentication
User-owned audiences
Platform-managed pricing
Secured AI provider credentials
Exclusion and unsubscribe handling
SMS opt-out support
WhatsApp approval awareness
Email unsubscribe/footer support
Wallet prevents uncontrolled AI usage
Protected APIs
Provider webhooks
Start with a full product surface
Start building smarter customer journeys
Create audiences, choose templates, generate workflows with AI, and automate messages across every channel.
Trusted workflow style
Built for teams that need speed without losing control
Abstract customer tiles keep the page polished without pretending to show real customer logos.